What’s it all about?

“Keep your head up!” - our football coaches shouted to us all the time. You have to see the game. The game is not in your feet, it’s there in the field.
The same rule applies to the era of digitization. You have to lift your head up to see it’s potential. Don’t just look at the technology, but benefits that it enables.
Keep your head up is an independent community that brings you digital insights and opinions. It was founded on a cold and dark, typical Finnish day.

About Us

Ville Ruoko

I'm marinated in the international world of telecom operators, former salesman, current marketer who is trying to figure out what digitalisation and IoT actually means. I have a passion and background in athletics, particularly football, hockey and tennis. As an entrepreneur, I am helping professional hockey players on their wealth management at Gavin Management Group. I am also a member of the Association of Finnish Sport Managers (Suomen Urheilumanagerit ry). In this capacity, I have been helping athletes obtain sponsorship and marketing opportunities since 2011.

Tapio Haantie

ICT business is in constant change. New technologies arise, new start-ups emerge and old incumbents fall. You have to really be in the change mode all the time to keep up with the pace. You either hate or love it. And I love it! I'm Development and Product Management professional. I have the opportunity to dive into product strategy development with broader perspective and work with interesting projects and inspiring partners breaking traditional product boundaries. I'm interested in developing new services with business insight in mind.

Recent Blogs

Photo by Jeremy Thomas

IoT and AI Are Tools to Make Digitization Smart

IoT is a tool, not a mean. It has no real value as such and it’s not a desired state. It’s a tool to get to desired state. IoT is a tool, not a mean. It has no real value as such and it’s not a desired state. It’s a tool to get to desired […]

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How Do Network Operators Make Money With Edge Computing?

Edge computing pushes applications, data and computing power (services) away from centralized points to the logical extremes of a network. Edge computing replicates fragments of information across distributed networks of web servers, which may be vast. Definition by Wikipedia Mobile-Edge Computing (MEC) offers application developers and content providers cloud-computing capabilities and an IT service environment […]

Where is my internet?

Nowadays technology plays a significant role in our daily lives. IT services, that are built on top of mobile or fixed network, have become very personal as mobile phone serves as a mean of payment and goods can be purchased using Bitcoins and one may live virtual live in the web as an avatar. This […]

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